Facebook — from content creation to content consumption
In 2013, we saw an outstanding growth of users on social media. From 2011, Twitter has grown from 200 million users to 500 million users, Facebook from 600 million to 800 million, and LinkedIn from 119 million to 238 million! In 2014, we predict that Facebook will be used more as a resource for information; its utility will increase for brands and decrease for individuals. People will use Facebook to research organizations, products and services. As such, full optimization of your business’ Facebook-page description and inclusion of “Like” and “Share” buttons on your business’ website will become even more important.